Content Bridges: Nine Questions: On Tablet Dreams, Schemes and Screens of Hope

Ken Doctor on magazines in tablet form: "While the tablet offers lots of new audience-pleasing abilities, we needn't think of them only in that old Twentieth Century way of cozying up in an armchair, timelessly enjoyed the just-delivered issue of our favorite periodical. In fact, everything that the tablet can do for a single title, it can do for an aggregated product... Are publishers planning for this multi-title tablet world, or just focusing anachronistically on title-by-title publishing? If they're not planning a twin (single title + aggregator) strategy, just think of the list of companies who may be: Google, Amazon, Apple, Yahoo, AOL, Facebook, for starters."

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