Adam Tinworth: "It's only our blinkers from working in traditional media that allow us to see the web this way, as a social bit and a traditional publishing bit, but it's a fallacy. On the web, social media is media. The ability to share, comment, discuss and annotate to fundamental to the way publishing is developing on the internet, and we have to treat the new medium as what it is, not what some of us wish it was. ... [From] its earliest days, the internet was a social medium: usenet, irc, BBSes, e-mail discussion lists and forums were all early ways of socialising the internet experience. We in the traditional media took a detour into shovelware websites that emulated our print products." Read More...