Peter Preston: "in print, singling out your devotees in this way also shucks off engaged readers who want to buy two or three different papers a day, as millions still do – or would do if they could be bothered to operate via the myriad different, and mutually exclusive, subscription schemes now sprouting. That hurts sales in the industry as a whole. It also introduces market rigidities that hamper what the trade calls 'promiscuous' purchase, usually sparked by a belting front page." Read More...