SteveOuting.com: Statistical evidence: many newspaper execs not seeing reality
Tuesday, 15 September 2009, 16:44 via Delicious/martinstabe
Steve Outing: "I find much evidence that newspaper leaders remain delusional about how charging for online content (some or all) is going to become such a big revenue stream that it will save them. ... the graphic shows that 75% of newspaper execs believe that if their content were no longer available on their website, online users would foremost turn to the print edition of the newspaper. Meanwhile, only 30% of online news users said they would turn to the print edition in such a case ... " Read More...
Entry Filed under: Journalism,Newspapers,Online,_t,cannibalisation,del.icio.us Links,links,paywall
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