"Walter Hussman of the Arkansas Democrat-Gazette ... has charged for access to its website since 2002. It imposes a $5.95 (£3.60) monthly "fee wall" on its digital content - not, Hussman stresses, to make money online, but simply to protect its sales on newsstands. ... Hussman has bucked industry practice in another way: classified ads in his paper are free, so long as they are placed by individuals and not companies. That has spiked the guns of listings websites such as Craigslist, which has a lower penetration in Little Rock than in comparable US cities."