Reflections of a Newsosaur: Macy’s halved newspaper ad spend since ’05
Monday, 6 July 2009, 20:27 via Delicious/martinstabe
"Macy’s has cut in half the amount of money it spends on newspaper advertising since 2005, depriving the struggling industry of some $616 million in sorely needed revenues." Read More...
Entry Filed under: Newspapers,advertising,del.icio.us Links,links,retail
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