Adam Tinworth: "At least [Simon Heffer] avoids the trap of talking about celebrity use of Twitter and focusing on that as the model of use. But he then plunges head-first into the pit beyond, the one marked 'misunderstands conversation as publication'. And that, in the simplest terms, is how and why so many journalists misunderstand so much of social media. The look at the work 'media' and think publication, without thinking how important the adjectival use of 'social' is in that context." Read More...