Nieman Journalism Lab: Charging (a lot!) for news online: The Newport Daily News’ new experiment with paid content
Monday, 8 June 2009, 18:44 via Delicious/martinstabe
"What makes Newport different is that they’re charging more to read the paper online than in print. Quite a bit more, in fact. The idea: Charge enough for the online content that the paper-and-ink product looks a lot more attractive. Don’t undercut your primary product with a free alternative that doesn’t make you money. And provide an online edition for those customers who have a compelling reason to pay for content. “Our goal was to get people back into the printed product,” publisher Albert K. Sherman, Jr. told me." Read More...
Entry Filed under: Newspapers,defensive,del.icio.us Links,links,paywall
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