"[Wired] has lost 50 percent of its ad pages so far this year, ranking among the worst off of the more than 150 monthly magazines measured by Media Industry Newsletter. Only Portfolio, which Condé Nast shut down last month, and Power and Motoryacht fared worse. ... Wired’s circulation has gone steadily up, rising 32 percent since Mr. Anderson’s first full year there. But it is still one of the least popular magazines at Condé Nast, with a circulation of only 704,000. Its Web site, meanwhile, is the most popular of Condé Nast’s magazine sites, with about 11 million unique visitors a month, according to the company’s internal figures. That suggests that technology-forward readers prefer to read articles in a technology-forward way." Read More...