Independent: The press must stop this lunacy of giving content away for free
Monday, 11 May 2009, 06:54 via Delicious/martinstabe
Stephen Glover: "It is true that online readers will pay for specialised information not widely available elsewhere on the net. The Murdoch-owned Wall Street Journal and the Financial Times are two cases in point. But will online users pay to read about Liz Hurley's maunderings on sex and the countryside if they can access the same stuff on other websites for free? For charging to work for publishers, it would have to apply across the board. That seems unlikely given the global and multifarious nature of the net. ... Until or unless someone works out how to monetise online readers in their existing numbers, newspapers will continue to weaken. Much as I would like to, I don't think charging is the big idea." Read More...
Entry Filed under: BBC,News Corporation,attentioneconomy,del.icio.us Links,links,paywall
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