Advertising Age: NNN’s Jason Klein: Newspapers Are Down but Not Out
Thursday, 23 April 2009, 06:58 via Delicious/martinstabe
"There are still too many newspapers in America. The newspaper industry will inevitably consolidate further. ... The core reality is that economics heavily favor one large newspaper per city -- one reporting staff, one advertising sales staff, one management and long, efficient printing runs. The surviving lead paper will pick up circulation and advertisers and get a boost in financial viability." Read More...
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