Mark Potts: "Nobody's ever bought news by the story. ... What people do buy are packages of news, often supported by other, non-news content. Journalists don't always like to think about this, but the reasons for subscribing to a newspaper often are as much about the comics, the crosswords and the ads as they are about the news itself. That's what people plunk down their quarters for: the package, not the story. News collected in a convenient, easy-to-use form that adds value." Read More...