Robin Goad: "24.1% of searches sending traffic to Google News UK for the 12 weeks ending 21/03/09 were Celebrity related ... The second biggest category was Sport, which accounted for 17.5% of all search terms sending traffic to Google News UK ... Perhaps surprisingly, a minority of searches sending traffic to Google News UK were related to ‘serious’ news topics. Business and Technology searches were the most popular, with the former category dominated by company names and the latter containing a mixture of social networking (e.g. Twitter, Facebook, etc) and gadget (e.g. ‘ps3’, ‘iphone’, ‘windows 7’) terms." Read More...