Steve Yelvington explains why applying a subscription model to local newspaper websites would be much more difficult than some pundits seem to imagine: "How can you get them to pay if you can't even get them to visit frequently when it's free? ... Local sites don't have the breadth of content to simultaneously support a paid premium content model, while maintaining enough free pages to harvest the advertising benefits of the open model. ... There are plenty of competitors and would-be competitors just waiting for you to strangle your own website so they can step in and steal your future. ... From the viewpoint of the consumer, you're not nearly as unique and special as you think. ... If somebody is paying for access to your website and it won't work, they're going to call and suck up 12 dollars of staff time. ... [when] the "formerly known as print" people conspire to expel the "formerly known as online" people. The result is a great leap backward" Read More...