Guardian: The importance of finding a niche
Monday, 2 March 2009, 16:53 via Delicious/martinstabe
Peter Wilby: "The growth and success of business-to-business magazines, newsletters, online bulletins and databases, alongside more widely read niche publications such as the Economist and Financial Times, is among the most striking features of the media landscape over the past 20 years. ... The future for mainstream newspapers may lie in finding niche markets that they can themselves exploit. There is no obvious reason why reporting teams dedicated to producing material for elite specialist audiences on, say, banking, climate change, energy policy, or food shouldn't also provide coverage of such issues for a more general readership." Read More...
Entry Filed under: Journalism,Magazines,Newspapers,b2b,del.icio.us Links,links
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