Charles Arthur: PR treats journalists not as resources, but like car companies treat parts suppliers
Saturday, 7 February 2009, 13:58 via Delicious/martinstabe
"Why don’t PRs understand journalists better? Because the people they really need to understand are their customers - the ones who pay their bill - the clients. The journalists, the people who cost them money, aren’t as important." Read More...
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1. Emma | 11 February 2009 at 1413
I was really interested in your take on: “Why don’t PRs understand journalists better?” Charles Arthur's rants seem to be generating a lot of interest in media circles. In fact, it's not just blog posts that are generating debate, but Twitterfeeds as well. Take a look at my latest blog post on the 'war of words' between journalists and PRs!
http://www.peppermintpr.com/peppermintpost/2009...
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