Newspaper Death Watch: Merciful End to a Pointless Lawsuit
Wednesday, 28 January 2009, 09:58 via Delicious/martinstabe
"In our opinion, Gatehouse had a legitimate gripe, but its mistake was paying lawyers to deal with a problem that could have been easily - and more beneficially - solved with technology. Basically, Gatehouse missed the opportunity to turn lemons into lemonade. Instead of issuing a cease-and-desist, Gatehouse could have simply intercepted any traffic referred from a Boston.com URL and redirected it to a landing page. That page could have been used for anything Gatehouse wanted, such as a subscription promotion or even a redirect to the home page of the publication being linked to." Read More...
Entry Filed under: New York Times,deeplinking,del.icio.us Links,gatehouse,links
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