Nieman Journalism Lab: Why it’s so hard to move print revenue online: The loss of scarcity
Monday, 26 January 2009, 20:29 via Delicious/martinstabe
"Without scarcity to sell ('You have to go through us to reach the local market') newspapers are stuck. Not only do they need to continue to bear the burden of local newsgathering, but they can’t underwrite those costs anymore as print dollars dry up and online prices are driven down by the sheer amount of online ad inventory." Read More...
Entry Filed under: Essential Reading for Online Journalism,Newspapers,Online,advertising,del.icio.us Links,economics,links
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