"[T]he majority of the big [B2B media] players ... are still structured on the basis that they own the main channels of communication between buyer and seller. While there may be a few competing brands within each vertical marketplace, that’s a very powerful position to be in and allows the market leaders to charge customers premium rates for the introductions they can make & information they provide. Now, in a digital networked world those big media companies have to accept that they no longer have as much power. Information can be communicated via a wide range of new channels. Media owners have to work harder to justify clients spend and the premium they can charge is often reduced." Read More...