Paul Conley: Doom and gloom and rebirth
Wednesday, 10 December 2008, 14:40 via Delicious/martinstabe
"Outsell says B2B publishers are having little luck in converting successful print-sales staffers into successful online-sales staffers: "Unfortunately, the success rates of converting print ad salespeople to online ad sales, for example, have been low, with sources directly involved in this citing 25% conversions. ... The seeming inability of most print-based companies to make the transition to the Web is well-documented.
But equally troubling, and far less obvious, is that most Web-only publishers have a similar "conversion" problem." Read More...
Entry Filed under: Magazines,Online,advertising,b2b,del.icio.us Links,links,pureplay
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