"[A] piece consisting entirely of popular keywords might get lots of hits, but it would also have a very high rate of "bounce" - people would exit as quickly as they'd entered, and definitely not pass it on to their friends, or link to it on their website, or use it as a hyperlink in a blog. It would, in effect, be nearly invisible to a search engine such as Google - and, indeed, Brooker's piece doesn't show up when you type any of those key words in." Read More...