"Embracing the hyperlink ethos of the Web to a degree not seen before, news organizations are becoming more comfortable linking to competitors ... For years, newspapers, television station Web sites and magazines have hesitated about linking to outside Web sites because, the logic goes, they want to keep the users on their own site. More internal page views and longer time-spent-viewing can equate to larger advertising revenue for Web sites. [Scott] Karp argues that Google, the leading search engine, is a direct rebuttal to that logic...." Read More...