By Daniel Victor: Keeping online journalism away from the Underpant Gnomes
Wednesday, 3 September 2008, 08:49 via Delicious/martinstabe
"[T]hat elusive business model remains the elephant in the room. And many a reporter have joined me in putting our heads down, figuring out the content end of the equation, and hoping the folks with business degrees will figure out how we’ll continue to earn paychecks for creating that content. Basically, Web-savvy reporters right now are the Underpant Gnomes. We’re getting better at gathering the underpants, but we don’t know how to turn them into profit yet. ... So at what point do those Web-savvy reporters take it upon ourselves to brainstorm some solutions? When do we expand our expertise to the business side? I say “Now” sounds about right." Read More...
Entry Filed under: Journalism,Online,del.icio.us Links,links
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