Comments on: A different online strategy: Lag behind deliberately

By: How the Independent uses video - How the broadsheets use Video | andydickinson.net

Sat, 02 Aug 2008 10:10:47 +0000

[...] was never a fan of former editor Simon Kelner’s wait and see approach and, when it comes to video, the Indy might have waited too long. This really is a standing start. [...]

By: Vblogs, Podcasts, Blogs aren't really what's important « e-Bizz by Christopher Salazar

Tue, 27 Mar 2007 19:39:12 +0000

[...] point that I think many people miss. He cited Kevin Anderson from the Guardian, who argues that YouTube is not popular because of the video, but there’s something else intriguing about it. Do I [...]

By: Independent: just another word for "wrong" » mathewingram.com/work

Independent: just another word for "wrong" » mathewingram.com/work — Mon, 26 Mar 2007 20:06:11 +0000

[...] It’s probably not surprising that Shane Richmond, the online editor for The Telegraph, might take issue with Mr. Luckhurst’s view on things, but I think he makes some worthwhile points anyway in his response. Among other things, he notes that comments on blogs are a fairly poor indicator of whether an online strategy is working on not (Bobbie Johnson of the Guardian has some thoughts about Luckhurst’s piece as well, as does Martin Stabe). [...]

By: Independent: just another word for "wrong" » mathewingram.com/media

Independent: just another word for "wrong" » mathewingram.com/media — Mon, 26 Mar 2007 17:56:43 +0000

By: bojo » “Wait and watch” as the Indy eats itself

bojo » “Wait and watch” as the Indy eats itself — Mon, 26 Mar 2007 10:35:01 +0000

[...] Martin points to the final paragraph, which runs what is basically the Indy’s leader line with regards to online innovation: Readers appreciate web coverage that emulates the content of a traditional newspaper. That is excellent news for newspapers in general, but it does not prove that rushing to embrace each new item of technology makes editorial or commercial sense. Waiting and watching has often been the astute response to revolutionary technology. Those who pioneer multimedia may not be the ones to do it best. [...]

By: Tools or behaviour? : Andy Dickinson.net

Tools or behaviour? : Andy Dickinson.net — Mon, 26 Mar 2007 09:38:49 +0000

[...] great post over at Martin Stabe’s blog that consolidates some of the thinking about Simon Kelner’s ‘wait and see’ attitude to the [...]

By: Kevin Anderson

Kevin Anderson — Sun, 25 Mar 2007 11:13:05 +0000

Martin, there is a strategy and then there is the appearance of a strategy. That is to say most often digital immigrants confuse tools with behaviours. The question isn’t whether newspapers should blog but what makes blogging compelling. I’ve heard that a major UK newspaper’s stategy when it comes to blogging is ‘to attract a younger demographic’. That’s not strategic thinking, and it will fail.

Everyone is chasing video because of YouTube without really understanding why YouTube is compelling. It’s not because it’s video, I can tell you that. Now, newspapers also seem to like video because advertisers like video. Well, that makes some economic sense. Are advertisers digging video because of YouTube? I don’t know. But neither the advertisers nor newspapers will succeed if they think that YouTube’s popularity is about video (or about piracy).

By: /public relations /media /blog

/public relations /media /blog — Wed, 30 Nov -0001 00:00:00 +0000

Read this How Do launches in the North WestThe inevitable Twitter postA different online strategy: Lag behind deliberatelyGuardian future ‘probably in video’Channel 4 Radio ‘won’t just be TV lite’Civil war on Trinity editors? blogsBare-faced cheekJenkins levels “sleaze” charge at Guardian over sponsored supplementCarbon Trust launches labelling scheme

By: Techmeme

Techmeme — Wed, 30 Nov -0001 00:00:00 +0000

+ Discussion: Martin Stabe, Telegraph Blogs, Wordblog, Greenslade, bojo and mathewingram.com/work

By: David Black

David Black — Wed, 30 Nov -0001 00:00:00 +0000

Martin Stabe » A different online strategy: Lag behind deliberately

By: Appunti di Pandemia

Appunti di Pandemia — Wed, 30 Nov -0001 00:00:00 +0000

— A different online strategy: Lag behind deliberately